Universal Insights

QualityShield: five layers of fraud defence

In an era of AI bots and survey farms, a CAPTCHA is not a quality programme. QualityShield validates every respondent before they enter your survey, and keeps learning from every case it flags.

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How it works

Every entrant passes five checks, in order

A respondent who fails any layer is removed before the first question. You only pay for completes that pass all five.

  1. Layer 1

    Identity validation

    RelevantID, geo-fencing and IP reputation scoring confirm that each person is who, and where, they say they are.

    • RelevantID verification
    • Geo-fencing against the target market
    • IP reputation scoring

  2. Layer 2

    Device integrity

    Digital fingerprinting, device ID de-duplication and proxy or VPN detection stop the same person entering twice.

    • Digital fingerprinting
    • Device ID de-duplication
    • Proxy and VPN detection

  3. Layer 3

    Behavioural analytics

    Mouse movement, click rates, straight-lining and completion time separate attentive respondents from scripts and speeders.

    • Mouse movement and click patterns
    • Straight-lining detection
    • Completion-time thresholds

  4. Layer 4

    Content integrity

    Open-ended answers are scored for relevance, and semantic consistency checks catch copied or generated text.

    • Open-end relevance scoring
    • Semantic consistency checks
    • Copied and AI-generated text detection

  5. Layer 5

    Continuous learning

    Every flagged case retrains our models and updates a shared fraud database used across all projects.

    • Model retraining on flagged cases
    • Global fraud database updates
    • Cross-project pattern sharing

Security and compliance

Protecting respondents and client data

We operate to GDPR, CCPA and CPRA standards, with data processed on secure servers in the United States and the EU. Our systems are designed to align with SOC 2 Type II for security, availability and confidentiality.

Read our security policy
  • EncryptionTLS 1.3 in transit, AES-256 at rest
  • Privacy lawGDPR, CCPA and CPRA
  • ControlsAligned with SOC 2 Type II
  • AccessLeast privilege and multi-factor authentication
  • IncidentsNotification within 72 hours of discovery

See QualityShield on your next project

Send us your target audience. We will show you feasibility, pricing and the quality report you receive at the end of fieldwork.

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